Comments for When Growth Stalls

Comment on More Than a Cosmetic Fix by skin.6

skin.6 — Fri, 30 Jul 2010 12:25:14 +0000

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Comment on Predictable Success. Or Not. by land cruiser

land cruiser — Wed, 28 Jul 2010 21:24:59 +0000

Where did you learn about this? Can you give me the reference?

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Comment on The Power of a Poor Experience by Sue Sullivan

Sue Sullivan — Mon, 26 Jul 2010 14:57:08 +0000

As a customer, I so want the authentics out there to continue. It’s been disappointing to watch Target’s decline. Will they return or who will replace them?

Verizon is a company I see as authentic. I have found their customer service to be consistent and very helpful, and we’re totally happy with their service. We feel very loyal to them as a result.

I also have found Apple to be authentic. I bought my first MacBook Pro in October. I’m thrilled with the quality, and I love the service I get on the phone and in the store. They’re extremely helpful. I’m so impressed with them, I now work at the Apple Store

Comment on Hope and Sanity at Starbucks by las vegas search engine optimization

las vegas search engine optimization — Mon, 26 Jul 2010 05:51:06 +0000

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Comment on The Power of a Poor Experience by Steve McKee

Steve McKee — Fri, 23 Jul 2010 16:06:59 +0000

You’re right about the challenge SWA faces, Les. But I have hope…

Would love to hear more about the brands you believe are authentic, and why.

Comment on The Power of a Poor Experience by Les McKeown

Les McKeown — Fri, 23 Jul 2010 14:39:26 +0000

Black swan, or outlier? I think it will be increasingly hard for SWA to keep its brand authentic as more and more of its customer’s experiences are impacted by events and people outside their control (FAA, TSA etc).

Good post, Steve – made me think about *my* favorite brands and how diligent (or not) they are at protecting them.

- Les

Comment on Desperately Seeking Sincerity by Dave Pool

Dave Pool — Fri, 23 Jul 2010 14:06:11 +0000

Steve, from where I sit, part of what makes a brand “authentic” is that it has stood for something for a long time and hasn’t changed raison d’etre. This is why I find it so mystifying that BWM would walk away from “The Ultimate Driving Machine” in favor of the current “Joy” (which is so generic that it would fit most any car manufacturer).

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Comment on Nothing Runs Like a Deere. Except a CAT. by Z1 guy

Z1 guy — Thu, 22 Jul 2010 22:27:24 +0000

You know an odd feeling? Sitting on the toilet eating a chocolate candy bar.

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Comment on Desperately Seeking Sincerity by Steve McKee

Steve McKee — Thu, 22 Jul 2010 01:09:04 +0000

Good point, Sue. They sure are in the news a lot lately. Will be interesting to see how their handling of the antenna issue pans out.