Comments on: A Branding Lesson From Leno http://whengrowthstalls.com/blog/2010/01/branding-lesson-from-leno.html In "When Growth Stalls" Steve McKee exposes the characteristics that commonly correlate with stalled growth, and how to combat them. Fri, 30 Jul 2010 12:25:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Callie35Berger http://whengrowthstalls.com/blog/2010/01/branding-lesson-from-leno.html/comment-page-1#comment-155 Callie35Berger Wed, 05 May 2010 22:03:18 +0000 http://whengrowthstalls.com/blog/2010/01/a-branding-lesson-from-leno.html#comment-155 The <a href="http://lowest-rate-loans.com/topics/business-loans" rel="nofollow">business loans</a> suppose to be useful for people, which want to ground their own business. In fact, that's very easy to receive a car loan. The business loans suppose to be useful for people, which want to ground their own business. In fact, that’s very easy to receive a car loan.

]]> By: Rodney Johnson http://whengrowthstalls.com/blog/2010/01/branding-lesson-from-leno.html/comment-page-1#comment-8 Rodney Johnson Wed, 13 Jan 2010 16:42:49 +0000 http://whengrowthstalls.com/blog/2010/01/a-branding-lesson-from-leno.html#comment-8 It's interesting how everyone is jumping on "the failure" bandwagon. We so often forget that trial and error is essential to creating a new success formula. So I wonder what it will take for the Leno trial to become a "Successful Failure."<br /><br />I think Steve may have touched on it. News programs should not be dependent on their lead in show. Just maybe the Leno experiment will encourage new, innovative and provocative news programming to be developed, that isn't dependent, but rather independent. It's interesting how everyone is jumping on "the failure" bandwagon. We so often forget that trial and error is essential to creating a new success formula. So I wonder what it will take for the Leno trial to become a "Successful Failure."

I think Steve may have touched on it. News programs should not be dependent on their lead in show. Just maybe the Leno experiment will encourage new, innovative and provocative news programming to be developed, that isn't dependent, but rather independent.

]]> By: Abbie S. Fink http://whengrowthstalls.com/blog/2010/01/branding-lesson-from-leno.html/comment-page-1#comment-9 Abbie S. Fink Wed, 13 Jan 2010 15:14:09 +0000 http://whengrowthstalls.com/blog/2010/01/a-branding-lesson-from-leno.html#comment-9 Interesting . . . I've often felt that more attention should be paid to news content than flashy graphics and what color suit the anchor is wearing. <br /><br />The Leno show was an experiment that didn't work out. And yes, it probably did have an impact on the NBC affiliates local news. Flip side, the other networks saw an increase in viewership as the audience found something else to watch.<br /><br />NBC will bounce back, news directors will once again have their strong lead-in and the viewers will watch (or not) the evening news based on the promos. Interesting . . . I've often felt that more attention should be paid to news content than flashy graphics and what color suit the anchor is wearing.

The Leno show was an experiment that didn't work out. And yes, it probably did have an impact on the NBC affiliates local news. Flip side, the other networks saw an increase in viewership as the audience found something else to watch.

NBC will bounce back, news directors will once again have their strong lead-in and the viewers will watch (or not) the evening news based on the promos.

]]> By: Chris Chariton http://whengrowthstalls.com/blog/2010/01/branding-lesson-from-leno.html/comment-page-1#comment-10 Chris Chariton Wed, 13 Jan 2010 14:20:49 +0000 http://whengrowthstalls.com/blog/2010/01/a-branding-lesson-from-leno.html#comment-10 Interesting point about the local news affiliate - they should own attracting their audience. Gaspin and NBC could have asked Howard Stern what to do. He predicted the failure of the Leno move from the start. Interesting point about the local news affiliate – they should own attracting their audience. Gaspin and NBC could have asked Howard Stern what to do. He predicted the failure of the Leno move from the start.

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