Comments on: Nobody Shouldn’t Like Sara Lee http://whengrowthstalls.com/blog/2009/10/nobody-shouldnt-like-sara-lee.html In "When Growth Stalls" Steve McKee exposes the characteristics that commonly correlate with stalled growth, and how to combat them. Fri, 30 Jul 2010 12:25:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Laura Savard http://whengrowthstalls.com/blog/2009/10/nobody-shouldnt-like-sara-lee.html/comment-page-1#comment-23 Laura Savard Fri, 09 Oct 2009 20:28:43 +0000 http://whengrowthstalls.com/blog/2009/10/nobody-shouldn%e2%80%99t-like-sara-lee.html#comment-23 Steve,<br /><br />As I was reading your post, I couldn't help but think back to playing Monopoly as a child. Once all of the properties have been purchased, players trade/sell the real estate that they have no match for. In return, they gain either money or other properties that are a better fit for their "portfolio."<br /><br />Sara Lee selling off its deodorant and skin care brands to Unilever is a smart move, one that will make the brand stronger. After all, brands are about sacrifice and focus.<br /><br />Great post!<br /><br />Cheers,<br />Laura Savard<br /><br />Brand Expressionist® Steve,

As I was reading your post, I couldn't help but think back to playing Monopoly as a child. Once all of the properties have been purchased, players trade/sell the real estate that they have no match for. In return, they gain either money or other properties that are a better fit for their "portfolio."

Sara Lee selling off its deodorant and skin care brands to Unilever is a smart move, one that will make the brand stronger. After all, brands are about sacrifice and focus.

Great post!

Cheers,
Laura Savard

Brand Expressionist®

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